There are few methods as powerful and effective at engaging with your audience, deepening your relationship with them, and converting them, as email marketing. But email marketing campaign doesn’t mean it can be executed easily. And here, you need to focus on the content, planning, list management as well as analytics. The good news is, with the right tools at your disposal this process can be streamlined and made much more efficient. In this article, we’ll talk about five essential tools that will allow you to easily, optimize, and likewise, make your email marketing more impactful.
1. Mailchimp: Easy Campaign Management
They’re one of the most well known email marketing tools, and for good reason. It’s very user-friendly, highly customizable, and bundles all features that suit small to large businesses. If you’re just getting started or want to scale, Mailchimp has you covered with built in support to manage your campaigns, segment your audience and track performance regardless of where you are in your entrepreneurial journey.
Key Features:
Automation: It also lets you setup automated, email sequences that can turn leads into customers without much effort on your part.
Segmentation: This lets you create segmented email lists based on user behavior, engagement, location and a bunch of other criteria to send targeted campaigns tailored to your audience’s needs.
A/B Testing: A/B testing features allows you to test the subject line, email copy and designs for highest engagement with your audience.
Why It’s Effortless: When it comes to creating, sending, and tracking emails, the automation features and the intuitive interface make it easy to quickly set up, mail out, and see success without being an expert with marketing or design.
2. Constant Contact: Perfect for Beginners
Constant Contact is a great email marketing tool if you’re new to it. This makes it easy, easy to use and gives comprehensive support, which makes it perfect for beginners trying to kick off their first campaign. This simple, easy to use interface lets you create great looking emails fast that look great on all devices.
Key Features:
Drag-and-Drop Email Editor: Drag and drop email builder lets you create visually attractive emails in minutes even without any technical skills.
Email List Management: With Constant Contact, it’s easy to build, manage and segment your email lists to make targeted marketing more successful.
Event Marketing: If it’s any business that hosts events or webinars, Constant Contact has tools for creating invitations, tracking RSVPs, and even sending reminder emails.
Why It’s Effortless: If you don’t need a full featured tabbed design and want to focus on content instead of on complicated setup or design, then Constant Contact is an easy choice.
3. Sendinblue: It’s all One Platform! Multi-Channel Marketing
Though it is a marketing automation email tool that goes beyond just that but this puts you way ahead when compared to other free tools. It is a one stop shop solution integrating email campaigns, SMS marketing, chat functionality and much more. Especially if you’re looking to reach your audience on several platforms without having to juggle different tools, this tool is useful.
Key Features:
Email & SMS Marketing: You can send emails AND text messages so that you can get to your audience wherever they are – whether they’re reading email or on the go with their phones.
Marketing Automation: Sendinblue boasts advanced automation features, including triggered emails as a result of particular actions, like when a subscriber opens up an email or leave a cart.
Segmentation and Personalization: For example, break down your audience based on their behavior, location, engagement and to send them relevant and personalized messages.
Why It’s Effortless: AT Sendinblue, our all in one platform allows you to manage your email marketing, your SMS and chat campaigns from one place. It frees up your time and effort, allowing you to concentrate on strategy, and content.
4. ActiveCampaign: Expert Marketer – Advanced Automation
With powerful marketing automation – ActiveCampaign is a good email marketing tool for advanced businesses. It’s a complete suite for email marketing, automation, and CRM, all in one, so you can send deeply personalized experiences to your subscribers.
Key Features:
Advanced Email Automation: And one of the many great things about ActiveCampaign is that their automation workflows are highly customizable, which means you can create extremely complex sequences based on user behavior and engagement.
CRM Integration: ActiveCampaign has built in customer relationship management (CRM) which helps you keep track of and manage customer interactions by email, social media and more.
Personalization: Dynamic content blocks, user data and machine learning will help take your emails from generic to personalised, while offering each subscriber unique experiences.
Why It’s Effortless: ActiveCampaign handles complex automation, but its user interface and easy to use drag and drop builder keep it manageable even for people who aren’t experts in marketing.
5. GetResponse: Ecommerce Businesses would love it!
Another robust email marketing tool, this time perfect for eCommerce businesses, is GetResponse. If you would like to automate your email marketing effort and at the same time connect it to your online store, GetResponse provides several eCommerce centric features that will help you increase your marketing and sales.
Key Features:
Email Automation: Automated email sequences for abandoned cart recovery, welcome emails, order confirmations just to name a few.
Landing Pages & Web Forms: Grow your email list, increase conversions by creating custom landing pages and opt in forms.
Ecommerce Analytics: Learn the details of how your email campaigns are correlated to your sales. ROI, conversions rates, customer engagement metrics.
Why It’s Effortless: With automated email sequences in GetResponse designed to help you recover sales and engage your customers without having to spend hours running your business manually, they make running an eCommerce store simple.
Conclusion: Easy Email Marketing
Email marketing doesn’t have to be dauntingly complex, time consuming. Through the right tools you can manage, optimize and follow up on your campaigns. Whether you’re an amateur or veteran marketer, these five tools, Mailchimp, Constant Contact, Sendinblue, ActiveCampaign, and GetResponse will keep email marketing easy, efficient, and scalable.
However, with the help of these platforms, you’ll be able to trim down your marketing efforts, free up manual work and improve your synergy with your audience. Thus, choose the tool with which you feel more comfortable and setup your automated campaigns, which will allow you to enjoy a seamless email marketing process.
