Email marketing is still the most effective way to communicate with customers, raise brand awareness, and convert. But sending out random emails to your email list won’t make you a successful email campaign. The magic is in a great -email that hits home with your audience. The template used to send email is one of the most impactful elements of email marketing, and in this article we’ll walk through proven email templates that can lead to measurable success.
Importance of the Email Templates
First, let’s start by discussing why email templates are important enough to get into the details of what they should contain. Email templates can be very well crafted to help you let people know what you are all about, how to take action, and increase user engagement all at the same time. A good email template gives you structure, professionalism and makes them feel like they are in familiar hands when they see your brand pop up in an inbox.
In addition, it takes advantage of pre styled email templates. Instead of starting from scratch and creating a new email from scratch each time, you can then use existing templates, which have already been tested so they are known to deliver results.
Email Anatomy: Anatomy of a High Converting Email
Emails are high converting if all necessary elements are included in a clear structure. Here’s what every successful email should consist of:
Compelling Subject Line: This is the first thing your recipients see and it needs to catch their attention. The key element of a good subject line is conciseness, and also imploring the recipient to open the email.
Personalized Greeting: Engaging with the recipient by address of name, or alluding to prior interactions, can dramatically increase rates of engagement. It feels personal and you’ve seen the person.
Clear Call to Action (CTA): Goals for every single one of your emails should be related to their goal: purchase, sign up, learn more. You should be able to see the CTA and follow it.
Visually Appealing Design: With a nice clean layout, the email is simple to read and looks attractive. Keep things clean and simple.
Value Proposition: Be crystal clear on what the value is that the recipient will receive from the action they take. Let’s talk about the benefits, not the features of your offer.
Social Proof and Trust Signals: Testimonials, or trust badges, included can add credibility and give the recipient the extra impetus to act.
Unsubscribe Option: Make sure you add an unsubscribe link to email marketing regulations and to make it easier for the recipients to opt out if they want to.
The Proven Email Templates That Drive Results
We’ve now laid the groundwork, so let’s dive into some proven email templates that will get you results. And these templates have been used across many industries with high engagement and conversion rates.
1. Welcome Email Template
First impression is filed against your welcome email. It is a defining moment for your relationship with the subscriber and gives them a reason to respond back again, hopefully with more engagement.
Subject Line: “Welcome to [Brand Name]! Here’s What You Can Expect.”
Email Body:
Hi [First Name],
We are glad you joined [Brand Name]! We appreciate you choosing to join us.
Welcome gift [an exclusive offer, discount, or resource Most welcome will do]. It brings us joy to be in a position to help solve a problem for you or to meet a need of yours.
Here’s what you can expect from us:
[Benefit 1]
[Benefit 2]
[Benefit 3]
Should you have any questions you are welcome to contact me. We’re here to help!
Best regards,
[Your Name]
[Brand Name] Team
CTA: [Click Here to Claim Your Welcome Offer]
It’s a simple, personable template that defines clear expectations. A well done welcome email sets you on the right track to establishing contact, and with direct action and loyalty afterward.
2. Abandoned Cart Email Template
A timely reminder is often enough to get customers to complete their purchase and cart abandonment is one of the e-commerce businesses’ common challenges.
Subject Line: “Oops! You Left Something Behind. Complete Your Order!”
Email Body:
Hi [First Name],
We don’t want you to lose out if you left something behind in your cart! Here’s a quick reminder of what you were about to buy:
[Product Name]
[Product Name]
We saved your cart for you so it’s easier for you. Click below to pick up right where you left off:
[Complete Your Purchase Now]
If you need help or have any questions, click here. We are ready to help.
Best regards,
[Your Name]
[Brand Name] Team
CTA: [Complete Your Purchase Now]
It’s a personal template that uses urgency to let recipients know they need to close the deal. It also protects the customer that their cart still exists, thereby making the process of purchasing smooth.
3. Newsletter Email Template
Keeping your audience interested is the best way to do so, and a newsletter email is a great way to do this. Your newsletter can generate traffic, increase sales and help you boost your brand’s image if you do it well.
Subject Line: Here’s What You’ve Missed in the Latest News from [Brand Name]
Email Body:
Hi [First Name],
This month our updates over at [Brand Name] will be exciting! Here’s a quick roundup of what you might have missed:
[Update 1]
[Update 2]
[Update 3]
In addition, be sure not to miss this week’s exclusive [offer/discount/product launch].
We appreciate that you joined our community!
Best regards,
[Your Name]
[Brand Name] Team
CTA: [Read More or Shop Now]
A great template to ensure subscribers stay in the loop and to encourage ongoing contact with your brand.
4. Promotion or Special Offer email template
An email campaign is a great way to spread the word about when you have a special offer, sale or promotion.
Subject Line: “Hurry! Purchase [Discount] Off next purchase!”
Email Body:
Hi [First Name],
Great news! Get [discount/offer details] when you buy [Brand Name] for [company website name].
Use code: Unlock your exclusive offer[CODE] at checkout.
Fret not, this offer is ending soon, don’t miss out!
Best regards,
[Your Name]
[Brand Name] Team
CTA: [Shop Now and Save]
This email template makes use of the scarcity and urgency to generate immediate action and optimize for more conversions.
5. Survey Feedback Email Template, Survey Feedback Request Email Template
It’s an excellent idea to ask for a review or feedback from the customers, as it helps you as well as them. This template also invites your recipients to express what they think about your product or service.
Subject Line: “We Value Your Opinion! Share Your Feedback”
Email Body:
Hi [First Name],
We appreciate your feedback! And we’d love to hear about your experience with [Brand Name].
If you have a moment, please take our quick survey and tell us what you think we can improve.
[Survey Link]
The survey closes with a thank you, you’ll get [incentive like discount or freebie of some sort.]
We appreciate your contribution in growing and improving!
Best regards,
[Your Name]
[Brand Name] Team
CTA: [Take Survey Now]
But if you want to reward clients in real currency for time spent, then this is a great template.
10 High Converting Email Templates You Can Build Yourself
Segment Your Email List: It is critical that personalization plays a role in getting higher engagement. Use segmentation to tailor email to what customers are interested in by breaking your email list down by customer behavior, demographics and past interactions.
A/B Testing: Try different subject lines, CTA buttons, and layouts to find out exactly what lands best with your audience. Running regular A/B tests can help you get that ingredient of email right.
Mobile Optimization: As more people are checking emails on their phones, be sure to check that your templates are mobile friendly.
Clear and Concise: Avoid long, rambling emails. Quickly and efficiently make your point.
Consistency: Stick to your brand’s voice and style when sending emails. It helps in building trust and building recognition.
Conclusion
If done correctly, email marketing really is a great way to create results. Using proven email templates for engagement and conversions will save you a ton of time and frustration and actually help improve your marketing results. Don’t forget to test your templates over and over until improvement occurs because that’s the main point, you want them to be personal and add value with clear calls to action. If you’re using the correct template to send your welcome email, promotional offer, or any other follow up message, it really pays off.
