Today, email marketing is one of the best methods to talk to your audience. But when there is literally thousands of emails coming in every day, how are you going to make sure your emails cut through the noise and get read? The trick is writing emails your subscribers won’t be able to ignore.
In this guide, we’ll get to the nuts and bolts of creating email campaigns that get your audience buzzing, getting them to open at a higher rate, and getting them to do whatever the action is you want them to do. Freshen up your email skills, and let’s see how to create alluring emails that leave a doubt in your audience’s minds!
Crafting Irresistible Emails: Why It Matters
Let’s understand why it’s so important before going into the strategies in crafting impactful emails. According to a study, email marketing has one of the highest ROI of all marketing channels. The problem is that with so many emails people get per day it is hard to stand out.
When you leave the emails lying around their inboxes and your emails aren’t getting read, opened or forwarded to others, you’re potentially missing out on developing a relationship with your subscribers, converting them into leads and turning them into loyal customers. A large part of email marketing’s success is crafting emails for attention and value.
1. First of all, wise up with a Compelling Subject Line
What your subscribers see first and most is the subject line and it can make or break whether your email is opened or ignored. The perfect subject line will be a spark of curiosity, provide value, or make an assumption of urgency.
Tips for Crafting a Winning Subject Line:
Be Clear & Concise: Don’t use really vague or overly complicated subject lines. Right away, it should be known to subscribers what your email is about.
Create Urgency: Phrases like “Limited Time Offer,” “Act Now,” or “Last Chance” encourage immediate attention.
Personalize: It’s best to include your subscriber’s name or location if you can so that the email feels more tailored to them.
Use Numbers: Including numbers, such as “5 Tips for…” or “10% Off Today,” makes your subject line more eye-catching.
Test & Optimize: With A/B testing you can try different subject lines until you find what speaks most to your audience.
2. Better targeting is achieved by segmenting your audience
Your subscribers don’t all have the same interests or needs. When you segment your audience by things like behavior, interest, or demographics when creating emails you can craft them to resonate. If you send the right content to your segment, you are far more likely to catch their attention and deliver value.
How to Segment Your Email List:
Demographic Information: You can make targeted campaigns by creating details such as age, place, or profession.
Engagement Levels: Classify based on the degree by which your subscribers are actives or engaged. Rewards more valuable offers to the active subscribers and attract inactive ones with special offers.
Past Purchases or Interactions: Use email as an opportunity to personalize the email depending on subscribers’ past behavior like previous buying or website interactions.
3. The Content must be personalized for Each Subscriber
Personalization is one of the most powerful ways to make your emails irresistible. Personalising your email content makes it feel more relevant for the subscriber – this increases the likelihood of engagement. It’s not just populating the name in the subject line or greeting. It is about providing content that might interest them or which can meet their needs.
Ways to Personalize Your Emails:
Use Subscriber Data: Spend more time on proactive personalization by leveraging purchase history, and browsing and preferences to push out personalized recommendations or offers.
Send Triggered Emails: Automate email campaigns on specific actions like cart abandonment, or a new sign up.
Tailor the Message: Based on customer life cycle stages (welcome emails, onboarding, reengagement).
4. Make Your Emails Look Pretty
An attractive email is more likely to catch the reader’s attention and maintain his or her attention. That’s why text is important, but nothing beats design when it comes to an email’s effectiveness. You can have too much clutter, too much text, or simply make it too unprofessional to appear properly on email — your email can turn subscribers off.
Best Practices for Email Design:
Mobile-First Design: Since a majority of emails are opened on mobile devices and designed for viewing on PC’s, make your emails mobile friendly as well.
Use Compelling Images: Including visuals helps break up text and help draw your attention to things that you want people to focus on. Make sure you have relevant images and of a high quality.
Clear Call-to-Action (CTA): And your CTA should be easy to see and stand out. Use contrasting colors for buttons and keep the text simple, such as “Shop Now” or “Get Started.”
Easy-to-Read Fonts: Choose fonts that are free and easy on the eyes. For readability stick to simple font families like Arial or Times New Roman.
5. Engage With Valuable Content
It is in your body of your email that you come in touch with your audience. Valuable content that resonates with the needs, interest and pain points is something you need to give to keep them engaged. No matter it’s information, deals or personal insights, make sure your content is as informative as interesting.
How to Write Engaging Email Content:
Know Your Audience: Your subscribers come to read your content – understand what they want, and give them.
Keep It Concise: Never neglect your subscribers’ time. Do not write out, lengthy paragraphs.
Provide Value: Your subscribers will feel valued if you offer them insights, tips, discounts and even exclusive access.
Tell a Story: People love stories. The stories you tell don’t have to be watched in front of a cinema crowd — if you’re writing about your brand, a customer success story or an anecdote that your readers will relate to, it just makes the email more engaging.
6. Insert Social Proof and Testimonials
Writing testimonials, user reviews, or case studies can add credibility to your email, and substantially increase action. Social proof relays the feeling that others have already acquired value from your products or services, and likely close enough to do the same.
Examples of Social Proof in Emails:
Customer Reviews: Get feature positive feedback from happy customers.
Case Studies: Show how your product or service actually helped someone before.
Social Media Mentions: Mentions or screenshots of social media discussions of your product should be included.
7. Here is where Test, Analyze and Optimize to draw better results
Writing emails your subscribers can’t ignore isn’t a one and done idea. Testing and analyzing your emails regularly is an integral part of improving your email marketing strategy, because you can’t continually improve your email marketing strategy without doing that. This will help you know what’s working and what isn’t so you can make data driven decisions to your future campaigns.
Key Metrics to Track:
Open Rates: Know how many subscribers open your email to find out how your subject line worked.
Click-Through Rates (CTR): Monitor the number of your email recipients who clicked on links or buttons in your email, in order to view content engagement.
Conversion Rates: Track how many of your subscribers performed the desired action (e.g. purchase or complete form).
Unsubscribe Rates: If your unsubscribe rates are high, it could mean that your emails aren’t speaking to your audience.
Conclusion: I’ve Yet to Master The Art of Irresistible Emails
To craft emails that your subscribers can’t ignore, you need a combination of creativity, personalization and that sort of thinking. If you learn how from your audience, provide value and use the right techniques, you can exploit your email marketing efforts tenfold. You always need to test, test, test your emails to keep them relevant and powerful.
Ultimately you want to construct a relationship with your subscribers that is much further out than just the inbox. If you send emails that are valued, interesting and personalized, your subscribers not only open your emails, they also look forward to them.
Happy emailing!
