Is Facebook marketing a mystery to you? Instead of guessing what you need to do, slow down and take the time to learn the basics. This article is a good starting point for learning how to create a successful marketing campaign on Facebook that will attract lots of customers.
Before you begin to use Facebook for marketing, consider if you really have the time to pull it off. You’ll need someone to post at least once per day, and then you’ll need to include other features such as a Promotions tab or polls. The only way to profit through a campaign such as this is with constantly updated content, but do you have the time?
Use Facebook Insights to improve your social media marketing campaign. Check Facebook Insights to find out which updates are the most popular. If possible, share more similar updates. If you notice your subscribers are losing interest in your Facebook campaign, make an effort to create more interesting content for your campaign.
Consider surfing Facebook as your company instead of yourself. When you’re on your page, you have the opportunity to check out Facebook as the page itself. Do this and like pages which you think have a similar fan base, and then comment on those pages as well to get your name out to an expanded audience.
Be sure your Facebook page properly represents your business or company. Usually, fans of your page are there because they are interested in learning about what you offer. If you do not have any details about your products or services, they may be confused about what it is you are offering.
Never buy Facebook fans to make you look bigger than you are. It may be tempting to throw down some cash to buy your way into big fan numbers, but it never turns out the way you want. Those hallow fans bring nothing to the table, and people who are in the business can see through this tactic in a heartbeat. It’s never worth it.
Use a cover photo on your Facebook page that really shows off your brand. For example, show a picture of one of your bestselling products. You want to keep your products fresh in the mind of the public, and choosing the right cover photo can make this a lot easier for you.
Never rely on anyone else’s advice as to when the best time for updating your page is. While a non-profit may find people are more charitable on the weekend, that doesn’t mean your customers aren’t actually checking out your page at work. Do your own research to figure out when you should be posting.
When you get advice about “the best” of something, such as the best type of post, the best type of content, or the best time to post, it will already no longer be the best. Why? Because your competition has read that post, too and will be following it. Research your target audience and figure out your own personal “bests”.
Make your profile page professional. Since you are hoping for people to find you on Facebook, your profile page may be the first impression that people have of your business. By making it professional, viewers will see your company as a professional one. Make sure you use proper grammar and spelling.
Make sure that a group is established for your business. This allows you and your customers a place to chat and learn. Also, you can use this as a platform for revealing deals. Don’t overlook this opportunity to learn more about your customers.
Don’t be afraid to get personal. Even if you’re a company, getting a little personal can really do a lot to build customer engagement and loyalty. But don’t go too far! People don’t need to know every single monotonous detail of your life. Find a happy balance that gets people interested in your brand.
Facebook’s introduction of its Timeline format is altering strategies for many business marketers. Timeline allows for the posting of larger photos that are more likely to grab reader interest. Successful marketers are posting these larger pictures, coupled with a targeted call to action. This can run the gamut from downloading coupons to encouraging product users to upload their own pictures of your product in action.
Facebook is more effective if you use it as a connection builder, so do not use it the same way you would use a direct marketing tool. If everything you post is marketing related, you may lose a lot of fans. People tend to be more interested in your business as a whole, and they don’t want to feel like you are spamming them.
Look for other brands’ best practices and learn from them. Facebook is not a new medium anymore. There are tons of companies dealing with Facebook marketing every single minute of the day. Look into what seems to be moving the needle, and figure out how your brand or company can be doing the same.
Update your profile on a regular basis. If there are any changes, make the changes on the profile page. Keeping your page up to date can be helpful for customers who are interested in what you have to offer. You might even want to rearrange the profile page in order to keep people interested and returning often.
Facebook marketing should no longer be a mysterious art. You should now know what to do to get started. Of course, it’s important to always keep learning! However, the tips you just read should carry you through the beginning stages of your marketing campaign so that you can see some success.
